Roy Advertising

I received this from service@paypal.com. After I purchase something I get a similar receipt. But, I have not bought anything or used paypal recently, so I was suspicious. I went to my my paypal account to check if there were any charges and there were not. There is a link at the bottom of this [...]

How to break through the clutter of junk mail. I went with a blue-flood on the envelope. It cost a little more to print then white, but I think my response rate will be a lot higher. I wanted the envelope to be all blue and have them ink-jet the addresses in white, but they [...]

In a new town and need to find a bike shop? What do you do? Just type in bike shop in Live Search on your phone and you are golden: phone number, map and directions. BINGO!How did we live without this?

John Risdall and I started the Risdall Marketing Institute back in 2003. This is their recent effort at the Institute.

—————————Students get ‘real-world’ training at RisdallBy Bob Geiger, F&C Marketing WriterFebruary 10, 2007

Watch out, reality TV. Risdall Advertising Agency (RAA) is ready to flip theswitch on “The Real World New Brighton,” a 12-employee ad firm staffed [...]

A picture is said to be worth a thousand words. This picture is worth at least thatread more | digg story

You would think if you spent $2.6 million for a 30-second spot you’d do your home work on SEO.

Article below from Search Engine Watch————–Pepsi seemed to do very well with its sponsorship of the big game, getting full billing on the official Super Bowl XLI site. Oddly, the television coverage focused on Pepsi, while [...]

We’ve all heard the term “factory invoice,” but what does it really mean? Car dealers would love for you to think that the “factory invoice” price is the price they paid the manufacturer for the car they’re trying to sell you. In reality, that’s probably not the case. From Bankrate.com:

The invoice [...]

I started using a heart rate monitor back in 1995. Every time I ride I have it on. 95% of my training is based on heart rate – I’ve been incorporating some power/watts training in now that I have a powertap, but my heart rate training has been successful for so long.

If I [...]

I pulled this off The Consumerist I thought the cell phone one was a great idea.

Buying Loss Leaders and Leaving: Loss leaders are products that a company sells below or at cost to lure customers into the store.

Why They Hate It: They do not want you to waltz in, buy up all the loss leaders [...]

I just ran across this bio from an agency that I used to work for.

Education:Jared entered the University of Minnesota, Duluth intending to become a mechanical engineer like his father. After he was put on academic probation his first quarter, he decided to pursue a marketing degree and earned a B.B.A. with a marketing concentration. [...]