
How to break through the clutter of junk mail. I went with a blue-flood on the envelope. It cost a little more to print then white, but I think my response rate will be a lot higher. I wanted the envelope to be all blue and have them ink-jet the addresses in white, but they said they couldn’t do it. That’s why there is a white box in the lower right.

Like the blue envelope. How about leaving the back side white, and putting the address & stamp on the back side.
Mother Mantrap
I think blue is the 2nd most appealing color to the eye – according to a study done on political yard posters, etc.
I think green is actually the most appealing color to the human eye. Remember all the Wellstone posters?