Golden Triangle
- 85% of users click on natural/unpaid results
- 72% click on the 1st link of interest
- 25.5% read all listing first, then decide
- position 7-10 in natural listings = top 4 PPC slots on the right hand side of the page
On page SEO
- title tags
- meta tags (put your marketing copy here)
- body content – must be readable and contain your key phrases
- ALT tags – html element describes images in the page. Alt tags boost relevancy as well as provide a new avenue of traffic from image searches
- heading tag: html element that provides structure and tells search engines which parts of your page are most important (h1, h2, h3, h4, h5, h6 in order of importance)
- internal linking: proper linking leads to better indexing. Using your keywords in your internal links helps boost relevancy.
Things to avoid:
- dropdown boxes for navigation
- flash based or overly graphical website
- splash pages
- too many parameters in the URL
- non-standard characters in the URL
- session IDs or user IDs in the URL
- site spread across multiple domains
- title tags same on all pages
- incorrect redirects
#1 thing to avoid AJAX
Google PageRank and TrustRank
- PageRank is no longer the primary factor used to determine rankings
- PageRank is no longer recalculated on a 30 day cycle
- Toolbar PageRank data is now 3-4 months old
- PageRank is used to determine crawl frequency, crawl depth, and database selection.
- TrustRank uses a human selected set of trusted domains
- TrustRank is passed down from thte initial set of human reviewed sites
- the closer your site is (in terms of linkage) to sites in the human reviewed set, the more TrustRank you will have.
- TrustRank is domain specific, not page specific
- Sites with high TrustRank combined with high PageRank is money in the bank
To find if you are in the supplemental results
http://blog.searchenginewatch.com/blog/070212-123015
site:mantraplodge.com -www
site:mantraplodge.com *** -fjsij
Resources
- Yahoo’s site explorer
- Netconcepts’ link checker
- WeBuildPages’ Neat-o tool
- SEO for firefox
- TouchGraph GoogleBrowser
- Tattler
- Search engine land
