ABOUT ME

Moving clients from interruption to engagement.

still not on Twitter?

March 2008Total Users: 1+ millionTotal Active Users: 200,000 per weekTotal Twitter Messages: 3 million/day

Relevantly Speaking #9: Shiv Singh of Avenue A | Razorfish

why I’m a marketing guy

I can’t even come close to this. I wasn’t born with the right genes.

If you want to duplicate the 4,520 kJ’s that Pipp put out in Friday’s 133-mile stage 5 of the Tour de Georgia.

“Here’s what you need to do,” Overton said. “For the first 75 minutes go flat out and rock 333 watts [...]

Facebook insider’s guide to viral marketing

See it, read it

Jaffe Presentation Notes

The point Jaffe made so well is that in today’s world, perception is reality. Conversation marketing re-introduces the opportunity to make a personal connection with customers and start building sincere relationships that last.So, how do companies go about joining the conversation?Jaffe gave several tips on how businesses can start to participate:

Listen – make contribution to [...]

Death of the creative function?

This should get GABE’s juices flowing.

Jaffe has an article regarding

Is it time to phase out the creative function?

Part of the solution is to take a page out of media’s playbook and, in the ultimate form of flattery, imitate the same best-practice formula blow by blow: launch a creative-neutral discipline led by “creative generalists.”The romantic [...]

Real People Don’t Have Time for Social Media

Do you have time?

ReadWriteWeb article

Museum 2.0

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The Future Of Social Networking

good stuff from TechCrunch

That requires a social network that has presence, location and contextual information about you. It needs to know where you are (via GPS or triangulation), if you are in business or personal mode, and similar information for the people around you. It also needs, at a basic level, the ability to sort [...]

Joseph Jaffe Coming to Minneapolis

We’re very pleased to announce marketing pundit and author Joseph Jaffe will be with us on Monday, April 14, 2008, sponsored by the Minneapolis College of Art and Design, Minnesota Interactive Marketing Association and MSP Communications. The event starts at 6:00 PM at the Fine Line Music Cafe in downtown Minneapolis. Admission is free. Joseph [...]