I’m on a panel tomorrow night for MN AMA. Here are the questions we are talking about. 1st off, I have not heard the word “alternative media” for years so I will be arguing that there is no such thing as alternative media. Event info
Let me know your thoughts on the questions below. If I use some of your “sound bites” I’ll send you a prize.
- How do you define “alternative media” at your firm?
- What are examples of effective ways you’re seeing alternative media being used?
- What are some of the ineffective ways you’ve seen alternative media used?
- Which-if any– industries do you think are better suited to use alternative media?
- What are some dos/don’ts you’d advise marketing professionals to remember with alternative media?
- What are some of the ways you measure the effectiveness of alternative media?
- Predictions on what’s next with alternative media? What’s on the horizon?
