Roy Advertising

If you are not following P.B.Loco… start. We are doing some fun stuff with their brand.

Twitter in action

That’s my family in your peanut butter…

Follow them http://twitter.com/pbloco

Will spam kill Twitter? I’ve been getting a ton of spammy followers as of late

What Social Media Does Best

* Blogs allow chronological organization of thoughts, status, ideas. This means more permanence than emails. * Podcasts (video and audio) encourage different types of learning, and in portable formats. * Social networks encourage collaboration, can replace intranets and corporate directories, and [...]

Digital Darwinism From: davidjdeal, 2 weeks ago

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Joe Crump, an Avenue A | Razorfish executive, discussed the attributes of digital brands at the Cannes International Advertising Festival on June 21, 2008. The presentation is an updated version of a similar presentation that Joe delivered at the Avenue A | Razorfish [...]

Avenue A | Razorfish get’s it

A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.

Social Media Demands A Reinvented AgencyBy Joe Marchese

Traveling during the last 10 days, I have had 26 meetings and two speaking engagements. I have had some amazingly insightful conversations with some of the smartest people about the social media challenge and opportunity, from the media agency, creative agency, marketer, and publisher perspective. One theme kept [...]

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