Interesting…it took them long enough to figure it out. I got my masters in Integrated Marketing back in 1996
http://www.imediaconnection.com/content/21199.asp
“Web 3.0 will be much more focused on business solutions and less on marketing communications,” he says. “We’re at a point now where you take all of these tools — websites, search, mobile, targeted ads — and put them together in an integrated fashion.”
Of course search engine marketing is one of the most ways to increase website rank and expose your content, product or service to people. Search engines have set up specific criteria to meet target.