Advertising is Dead. Long Live Advertising.
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With its back against the wall financially, auto maker Ford is taking a radical and risky approach to the marketing of its new Fiesta: Later this month, it will hand over the branding and promotion duties for the car to 100 twenty-somethings who have no advertising experience. Ford is giving each of them a Fiesta to [...] What makes an effective Community Manager? How can we apply the Community Manager’s approach to all aspects of running a business? In this session we will work together to create a list of best practices and then discuss what we might be able to learn from them.
WWCMD? William Gaultier (e-Storm International), Chris Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club), Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco)Presentation: Social Media Buyer’s Guide Presentation [PPT]As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical [...]
Designing the Social Web (for Web2.0 expo) This workshop teaches core principals for creating robust and vibrant online communities, and illuminates critical design decisions that help a community thrive. Learn about the building blocks of social software, and which ones are most relevant to your business. Learn how to promote desired behaviors with interface design, and who’s doing it right. Social Patterns Talk [...] Designing for social interaction is hard. People are unpredictable, consistency is a mixed blessing, and co-creation with your users requires a dizzying flirtation with loss of control. We will present the dos and don’ts of social web design using a sampling of interaction patterns, design principles and best practices to help you improve the design [...] Here are some of the presentations How to be a Web 2.0 Metrics Jedi (Web 2.0 Expo, April 2009) |
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