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Moving clients from interruption to engagement.

Social Business Design: Web 2.0 NYC

Social Business Design: Web 2.0 NYC
View more documents from David Armano.

For the last few centuries, we have been living in an era of broadcast media, but we have been switching to an era of networked media.

I had to print this word by word because it is brilliant

“Streams of Content, Limited Attention: The Flow of Information through Social Media”

danah boydWeb2.0 ExpoNew York, NY17 November 2009

[This is a rough unedited crib of the actual talk]

Citation: boyd, danah. 2009. “Streams of Content, Limited Attention: The Flow of Information through Social Media.” Web2.0 Expo. [...]

Social Media ROI: Socialnomics

Twitter: We own you bitch

I was asked today what the ad agency of the future looks like

here was my response

The agency of the future…ramblings by Jared RoyLive and breathe digital integration. Interactive marketing changes daily. The key is to evaluate and understand how these changes fit, if at all, within an integrated marketing plan. Agencies that will fail will be those that jump on the latest trends without objectives and strategies [...]

The Power of Twitter

Make fun of it as much as you want…say you don’t get it. That’s fine. The rest of us will “get” it. My co-worker Kareem and Mark Cuban. They met via Twitter a few months ago at a T-Wolves game. Kareem put together a TweetUp last night and guess who showed up?

Integrated marketing communications, then and now

I started my integrated marketing career in 1995 while attending one of only two graduate programs in the US that offered a masters in Integrated Marketing Communications (IMC). My options were the University of Colorado, Boulder or Northwestern. The University of Colorado program was led by Tom Duncan and Sandra Moriarty. Northwestern was being led [...]

5 Ways to Integrate Social Media in Your Marketing

5 Ways to Integrate Social Media in Your Marketing
View more presentations from Jason Baer.

5 marketing megatrends

Great post by Adam Kleinberg at iMedia.

1) Mass collaboration is powering the new economyCompanies are taking advantage of a new collaborative world to foster innovation and grow their enterprises.

2) Constant connectivity in an on-demand worldI’m wired almost every minute of every day and so are your customers and prospects. People expect you as [...]