Google nailed it this year with their ad.
The Dodge Charge spot really hit home…not for me, but for most of my male friends. I’m not sure why they got married or what happened to them after they did, but they fit this ad to a T, except none of them have the balls to drive a car like this and most drive minivans.
So these companies spend millions of dollars on these ads. Are they worth it? In my opinion, NO. They get talked about for a few days after the Super Bowl and then are forgotten. The big winner from this Super Bowl was Mullen and Radian 6 for their BrandBowl2010. Instead of spending millions they spent a week or two putting this together and had tremendous success. It was even a trending topic on Twitter. Traditional advertising is dying and Mullen and Radian 6 are there to capitalize on that. I’m meeting Edward Boches, the Chief Creative Office from Mullen tonight. He was behind the BrandBowl2010 idea. I wish I would have had the opportunity to work with him when I was working at Mullen.
