Todd FriesenGreg Boser
Golden Triangle- 85% of users click on natural/unpaid results- 72% click on the 1st link of interest- 25.5% read all listing first, then decide- position 7-10 in natural listings = top 4 PPC slots on the right hand side of the page
On page SEO- title tags- meta tags (put your marketing copy here)- [...]
