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Moving clients from interruption to engagement.

what would the community manager do?

What makes an effective Community Manager? How can we apply the Community Manager’s approach to all aspects of running a business? In this session we will work together to create a list of best practices and then discuss what we might be able to learn from them.

WWCMD?
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Social media buyers guide

William Gaultier (e-Storm International), Chris Heuer (Social Media Club, AdHocnium), Michael Walsh (Social Media Club), Isabelle Christensen (REC Solar), Jeanette Gibson (Cisco)Presentation: Social Media Buyer’s Guide Presentation [PPT]As Social Media has grown, so has the complexity of figuring out which solutions and which service providers are right for your business. This is a very practical [...]

Web 2.0 Awards

Check them out. You should be using most of this technology.Web 2.0 Awards

SuTree

Check out this site. Really great resource.

SuTree is a knowledge community.We nurture the ultimate tree of knowledge:the world’s largest index & library of free videolessons, video tutorials, video lectures & video how to guides.

Measuring the participatory web

• Overall 1% of the web is participatory and 99% are consumers

• Participatory web has grown 668% in 2 years

• Wikipedia visits to Encarta 3400 to 1

• Participators vs viewerso YouTube = .16%o Flick = .2%o Wikipedia = 4.59%

• Hitwise.com• ilovedata.com• Technorati.como Over 70,000,000 blogs trackedo 22% of the top 100 most linked sites are [...]

Blogging for business

Why Cisco Blogs

- Create conversations with our customers, partners, employees and the public- Thought leadership- Employee blogs can put a human face on companies. – Look at your company culture and see what fits- Event blogs work great

Takeaways- include blogs as part of your communications strategy- spread the workload amongst a team- be ready to [...]

Tagging That Works

Thomas Vander Wal

Where do people tag- social bookmarking (del.icio.us.RawSugar, Magnolia- media (flickr, dabble, lastFM, viddler

People using tag services- tagging- descriptions- feeds- interfaces

Blogs, chat rooms, wikis, oh my! The yellow brick road to online market intelligence

Howard Kaushansky

- 71million blogs and doubling every 6 months.- 40% of internet users in the US read blogs

- 75% of people don’t believe marketing- 92% trust word of mouth for product decisions

Blogging comes of age- ideas can start anywhere with anyone- any person with a provocative idea can influence thousands to join a conversation

How can [...]

What is Web 2.0: The rules for creating successful products in the 21st century

Dion Hinchcliffe

Being everywhere- mobile devices are one of the fastest growing segments of internet traffic * provides many more opportunities to service customers and gain usage- the best online products and services consist of complex constellations of hardware and software devices (iTunes, Sony CONNECT, Zune Marketplace)

Vertical or Horizontal- the vertical model is a [...]