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Moving clients from interruption to engagement.

The Future of collective intelligence #SXSW Session

The Future of collective intelligence. Location
Hashtag #sxswlbs

Claudia Lagunas
Digital & New Media Director
PepsiCo

Naveen Selvadurai
Co-Founder
Foursquare

Owen Thomas
VentureBeat

Tero Ojanpera
Exec VP, Member of the Nokia Group Exec Board
Nokia

The definition for location based services at this session was determined to be -”You’re putting out signals, and you want to be rewarded with meaning.”

Location isn’t an end, it’s a means to what [...]

Leveraging your mobile device when buying a new car

Last night my wife and I bought a new car and traded in our old car. As we were waiting on the salesman to come back with what the final difference was with the trade, I asked my wife what she thought her car was worth. She didn’t know, but had a number in her [...]

How to Set Up Your Social Media Listening Dashboard

For those looking to monitor social media, this white paper that I developed should get you started.

Build a Social Media Listening Dashboard

Deluxe/Risdall Social Media Marketing Webinar Presentation

Deluxe/Risdall Social Media Marketing Webinar Presentation
View more presentations from Deluxe Corporation.

Here is a recent article I wrote for Minnesota Business Magazine. The article was shortened quite a bit, but I wanted to compare integrated marketing from when I received my masters degree to today.

(03/23/2010)
Integrated marketing then and now

1) Creating and nourishing relationships rather than just making transactions — We all know [...]

Why Foursquare is relevant

I’ve been getting a lot of questions and comments about Foursquare. When I ask most people if they have heard of Foursquare I get a blank look like I’m speaking another language and others find it annoying when their Twitter friends are checking in all around town.

So what is Foursquare? Here is a description from [...]