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Here is a recent article I wrote for Minnesota Business Magazine. The article was shortened quite a bit, but I wanted to compare integrated marketing from when I received my masters degree to today. (03/23/2010) 1) Creating and nourishing relationships rather than just making transactions — We all know [...] From The StarTribune John Risdall has grown an ad agency for himself, and his clients, through his aggressive online strategy. By TODD NELSON, Special to the Star Tribune John Risdall has been a fixture in Twin Cities advertising since the “Mad Men” days. Yet the founder of New Brighton-based Risdall Marketing Group is hardly living in the past. His focus [...] |
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