ABOUT ME

Moving clients from interruption to engagement.

Brand Journalism: The Rise of Non-Fiction Advertising #sxsw Session

hashtag #brandjo

Hard to believe it’s been 11 years since The Cluetrain Manifesto, and we’re still doing the same panel. And we’re still trying to teach big companies and ad agencies how to communicate like humans, how to listen, and how to use transparency as a messaging tactic. Brand Journalism is a way to take [...]

The Future of collective intelligence #SXSW Session

The Future of collective intelligence. Location
Hashtag #sxswlbs

Claudia Lagunas
Digital & New Media Director
PepsiCo

Naveen Selvadurai
Co-Founder
Foursquare

Owen Thomas
VentureBeat

Tero Ojanpera
Exec VP, Member of the Nokia Group Exec Board
Nokia

The definition for location based services at this session was determined to be -”You’re putting out signals, and you want to be rewarded with meaning.”

Location isn’t an end, it’s a means to what [...]