SUMMARY OF QUALIFICATIONS
• A highly creative, goal-oriented professional with 16 years of integrated marketing and
12 years of interactive marketing experience
• Proven track record of scoping, designing and delivering first to market world class interactive initiatives using a variety of social and digital technologies
• Demonstrated experience in brand management and marketing planning
• A strong work ethic combined with a commitment to excellence in
all projects undertaken
• Exemplary communication and presentation skills
• Interactive & social media strategy development
• Online influencer mapping and outreach
• Online community development and management
• Website planning & implementation
• Online advertising campaign planning & implementation
• Search engine optimization
RECENT PROFESSIONAL ACCOMPLISHMENTS
• Designing, developing, and managing strategic interactive initiatives since 1995
• Implementing social media strategy and execution for General Motors
• Implemented premier social network for the scientific community, supported by
the Bill and Melinda Gates Foundation
• Through social media and influencer outreach, positioned a consumer product client on The Today Show, Chelsea Lately, The Doctors and thousands of online and offline
media outlets
• Through search engine optimization and public relations, positioned a service professional service client on The Today Show, which increased business 10-fold
• Launched over 50 websites and interactive initiatives a year from 1999-2009
• Lead Risdall Advertising Interactive into Ad Week’s Top 50 Interactive Agencies,
38th in 2003
• Redesigned the top health care provider in Minnesota’s 15 websites – all having to launch on the same day
• Implemented 1st of its kind e-commerce website in audio visual B2B space – changing the way distributors purchase and evaluate audio visual equipment
• Launched over 30 start-ups with business planning, marketing planning and implementation
• Public speaker for national and local marketing and business associations
• Published writer for national and local online and off-line publications
• Led Risdall Marketing Group into highest number of Web Marketing Association Awards out of any other agency in 2008
• Groundswell Award Finalist for two social media campaigns
• Webby Award for Weekly Reader Online
• Web Marketing Association’s Web Award for Best Biotechnology Website for Hutchinson Technology
• Web Marketing Association’s Web Award for Standard of Excellence for AbleNet, Inc. and Impressions Incorporated
• Started the Risdall Marketing Institute in 2004, Risdall Integration Group and Risdall Online Marketing Group in 2008
• Semi-professional cyclist for the past 15 years, achieving the Rider of the Year Award 2002, 2005, 2006, 2007, 2008
